000 00810cam a2200253 a 4500
001 0000054926
003 0001
008 040802s2004 enka b 001 0 eng d
015 _aGB A4-Z9801
020 _a0199269610
035 _a(OCoLC)ocm55908381
040 _aEQO
_cEQO
_dDLC
042 _alccopycat
082 0 4 _a658.8
_221
084 _a658.8
_bDOW-A
100 1 _aDowling, Grahame R.
_q(Grahame Robert)
245 1 4 _aThe art and science of marketing
_h[Book] :
_bmarketing for marketing managers /
_cGrahame R. Dowling.
260 _aOxford :
_bOxford University Press,
_c2004.
300 _axv, 441 p. :
_bill. ;
_c24 cm.
521 _aAll.
650 0 _aMarketing.
650 0 _aMarketing management.
852 _p30599
_90.00
_dBooks
999 _c161374
_d161374