000 00818nam a2200265 a 4500
001 0000036444
003 0001
008 020502s2002 nyua 001 0 eng d
015 _aGBA2-Y0776
020 _a0471218995
040 _aUKM
_cDLC
_dUKM
_dTXH
_dTXA
_dCIN
042 _alccopycat
082 0 4 _a659.1
_221
084 _a659.1
_bDRU-B
100 1 _aDru, Jean-Marie.
245 1 0 _aBeyond disruption
_h[Book] :
_bchanging the rules in the marketplace /
_cJean-Marie Dru.
260 _aNew York :
_bWiley,
_c2002.
300 _a304 p. :
_bcol. ill. ;
_c23 cm.
365 _a01
_b1,733.00
500 _aIncludes index.
521 _aAll.
650 0 _aAdvertising.
650 0 _aMarketing.
852 _p26725
_91733.00
_vEagle Information Marketing
_dBooks
999 _c161055
_d161055