000 00817pam a2200253 a 4500
001 0000037842
003 0001
008 920818s1993 nyua b 001 0 eng
020 _a0131555995 (pbk.)
035 _9(DLC) 92032732
040 _aDLC
_cDLC
_dDLC
082 0 0 _a658.8 02
_220
084 _a658.8 02
_bHOO-C
100 1 _aHooley, Graham J.
245 1 0 _aCompetitive positioning
_h[Book] :
_bthe key to market success /
_cGraham J. Hooley and John Saunders.
260 _aNew York :
_bPrentice Hall,
_c1993.
300 _axi, 260 p. :
_bill. ;
_c24 cm.
521 _aAll.
650 0 _aMarketing
_xManagement.
650 0 _aStrategic planning.
650 0 _aCompetition.
700 1 _aSaunders, John A.,
_d1946-
852 _p26630
_90.00
_dBooks
999 _c159903
_d159903