000 00884 am a2200277ua 4500
001 0000055499
003 0001
008 001113s1999 enk || 000 ||eng
015 _aGB9976781
_2bnb
020 _a0750641142 :
035 _a(UkOxU)O13630818
040 _aUkOxU
_dUk
082 0 4 _a658.8
_221
084 _a658.8
_bMAR
245 0 4 _aThe marketing book
_h[Book] /
_cedited by Michael J. Baker.
250 _a4th ed.
260 _aOxford :
_bButterworth-Heinemann,
_c1999.
300 _axxxiv, 718 p. :
_bill. ;
_c25 cm.
500 _aPrevious ed.: 1994.
500 _aIncludes index.
500 _aPublished in association with The Chartered Institute of Marketing.
521 _aAll.
650 0 _aMarketing.
700 1 _aBaker, Michael John.
852 _p14267
_91950.00
_vIslamabad Book Fair
_dBooks
999 _c159224
_d159224