000			00917cam a2200265 a 4500
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003			0001
008			991103s2000 txua b 001 0 eng
010			_a 99074298
020			_a003021114X
040			_aDLC _cDLC _dDLC
082	0	0	_a659.113 _221
084			_a659.113 _bPAR-A
100	1		_aParente, Donald.
245	1	0	_aAdvertising campaign strategy _h[Book] : _ba guide to marketing communication plans / _cDonald Parente.
250			_a2nd ed.
260			_aFort Worth : _bDryden Press, _cc2000.
300			_axxi, 371 p. : _bill. ; _c24 cm.
440		4	_aThe Dryden Press series in marketing
521			_aAll.
650		0	_aAdvertising campaigns.
650		0	_aCommunication in marketing.
852			_p16080 _90.00 _dBooks
852			_p13415 _90.00 _dBooks
999			_c157081 _d157081