000 01175cam a2200313 a 4500
001 0000047660
003 0001
008 080721s2009 nyua b 001 0 eng
020 _a0071615059 (alk. paper)
020 _a9780071615051 (alk. paper)
035 _a(OCoLC)ocn233549602
035 _a(OCoLC)233549602
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dC#P
_dBWX
_dIXA
_dVP@
_dDLC
082 0 0 _a658.8
_222
084 _a658.8
_bMOE-F
100 1 _aMoeller, Leslie H.,
_d1961-
245 1 4 _aThe four pillars of profit-driven marketing
_h[Book] :
_bhow to maximize creativity, accountability, and ROI /
_cLeslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
260 _aNew York :
_bMcGraw-Hill,
_cc2009.
300 _avii, 232 p. :
_bill. ;
_c24 cm.
365 _a01
_b900.00
521 _aAll.
650 0 _aMarketing
_xManagement.
650 0 _aCommunication in marketing.
650 0 _aRate of return.
650 0 _aProfit.
700 1 _aLandry, Edward C.,
_d1965-
700 1 _aKinni, Theodore B.,
_d1956-
852 _p39613
_9900.00
_vT.J. Books, Books & Magazines Supplier.
_dBooks
999 _c157036
_d157036