000 | 01175cam a2200313 a 4500 | ||
---|---|---|---|
001 | 0000047660 | ||
003 | 0001 | ||
008 | 080721s2009 nyua b 001 0 eng | ||
020 | _a0071615059 (alk. paper) | ||
020 | _a9780071615051 (alk. paper) | ||
035 | _a(OCoLC)ocn233549602 | ||
035 | _a(OCoLC)233549602 | ||
040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dIXA _dVP@ _dDLC |
||
082 | 0 | 0 |
_a658.8 _222 |
084 |
_a658.8 _bMOE-F |
||
100 | 1 |
_aMoeller, Leslie H., _d1961- |
|
245 | 1 | 4 |
_aThe four pillars of profit-driven marketing _h[Book] : _bhow to maximize creativity, accountability, and ROI / _cLeslie H. Moeller and Edward C. Landry ; with Theodore Kinni. |
260 |
_aNew York : _bMcGraw-Hill, _cc2009. |
||
300 |
_avii, 232 p. : _bill. ; _c24 cm. |
||
365 |
_a01 _b900.00 |
||
521 | _aAll. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 | _aCommunication in marketing. | |
650 | 0 | _aRate of return. | |
650 | 0 | _aProfit. | |
700 | 1 |
_aLandry, Edward C., _d1965- |
|
700 | 1 |
_aKinni, Theodore B., _d1956- |
|
852 |
_p39613 _9900.00 _vT.J. Books, Books & Magazines Supplier. _dBooks |
||
999 |
_c157036 _d157036 |