000 | 01284cam a22003854a 4500 | ||
---|---|---|---|
001 | 0000047227 | ||
003 | 0001 | ||
008 | 041109s2006 ohua b 001 0 eng | ||
020 | _a9780324305722 (pbk.) | ||
020 | _a0324305729 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
082 | 0 | 0 |
_a658.8 _222 |
084 |
_a658.8 _bMAR |
||
245 | 0 | 0 |
_aMarketing principles and best practices _h[Book] / _cK. Douglass Hoffman ... [et al.]. |
250 | _a3rd ed. | ||
260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006. |
||
300 |
_axlii, 598 p. : _bill. ; _c28 cm. |
||
365 |
_a01 _b6,472.00 |
||
440 | 0 | _aAdvantage series | |
490 | 1 | _aAdvantage series | |
521 | _aAll. | ||
650 | _aMarketing. | ||
650 | 0 | _aMarketing--management. | |
700 | 1 | _aHoffman, K. Douglas. | |
700 | 1 | _aCzinkota, Michael R. | |
700 | _aDickson, Peter R. | ||
700 | _aDunne, Patrick M. | ||
700 | _aHutt, Michael D. | ||
700 | _aRonkainen, Ilkka A. | ||
700 | _aRosenbloom, Bert. | ||
700 | _aSheth, Jagdish N. | ||
852 |
_p31638 _95572.00 _vWorld Book Co. _dBooks |
||
852 |
_p39512 _9900.00 _vT.J. Books, Books & Magazines Supplier. _dBooks |
||
999 |
_c156963 _d156963 |