000 01284cam a22003854a 4500
001 0000047227
003 0001
008 041109s2006 ohua b 001 0 eng
020 _a9780324305722 (pbk.)
020 _a0324305729 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
082 0 0 _a658.8
_222
084 _a658.8
_bMAR
245 0 0 _aMarketing principles and best practices
_h[Book] /
_cK. Douglass Hoffman ... [et al.].
250 _a3rd ed.
260 _aMason, Ohio :
_bThomson/South-Western,
_cc2006.
300 _axlii, 598 p. :
_bill. ;
_c28 cm.
365 _a01
_b6,472.00
440 0 _aAdvantage series
490 1 _aAdvantage series
521 _aAll.
650 _aMarketing.
650 0 _aMarketing--management.
700 1 _aHoffman, K. Douglas.
700 1 _aCzinkota, Michael R.
700 _aDickson, Peter R.
700 _aDunne, Patrick M.
700 _aHutt, Michael D.
700 _aRonkainen, Ilkka A.
700 _aRosenbloom, Bert.
700 _aSheth, Jagdish N.
852 _p31638
_95572.00
_vWorld Book Co.
_dBooks
852 _p39512
_9900.00
_vT.J. Books, Books & Magazines Supplier.
_dBooks
999 _c156963
_d156963