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003			0001
008			000214s2000 nyua b 001 0 eng d
015			_aGBA0-12098
020			_a9971513692
040			_aUKM _cDLC _dUKM _dMIA _dGZQ _dDAY
042			_alccopycat
082	0	0	_a658.8 02 _221
084			_a658.8 02 _bBER-M
100	1		_aBerry, Michael J. A.
245	1	0	_aMastering data mining _h[Book] : _bthe art and science of customer relationship management / _cMichael J. A. Berry, Gordon Linoff.
260			_aNew York : _bWiley Computer Pub., _cc2000.
300			_axviii, 494 p. : _bill. ; _c24 cm.
500			_aRev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. ISBN 0471331236 (alk. paper)
521			_aAll.
650		0	_aMarketing _xData processing.
650		0	_aData mining.
650		0	_aBusiness enterprises _xComputer networks _xManagement.
700	1		_aLinoff, Gordon.
700	1		_aBerry, Michael J. A. _tData mining techniques.
852			_p17767 _90.00 _dBooks
999			_c155499 _d155499