000 01081cam a22003254a 4500
001 0000037526
003 0001
008 051123s2006 caua b 001 0 eng
015 _aGBA606187
_2bnb
016 7 _a013360114
_2Uk
020 _a9780787983093
020 _a0787983098 (cloth)
035 _a(OCoLC)ocm62342158
040 _aDLC
_cDLC
_dYDX
_dUKM
_dIXA
_dBAKER
_dDLC
042 _apcc
082 0 0 _a658.8 27
_222
084 _a658.8 27
_bFOL-B
100 1 _aFoley, John,
_d1955-
245 1 0 _aBalanced brand
_h[Book] :
_bhow to balance the stakeholder forces that can make or break your business /
_cJohn Foley with Julie Kendrick.
250 _a1st ed.
260 _aSan Francisco, CA :
_bJossey-Bass,
_cc2006.
300 _axv, 187 p. :
_bill. ;
_c24 cm.
521 _aAll.
650 0 _aBrand name products.
650 0 _aCorporate image.
650 0 _aRelationship marketing.
650 0 _aProduct management.
700 1 _aKendrick, Julie.
852 _p22206
_91704.00
_vBook Ocean Islamabad
_dBooks
999 _c155450
_d155450