| 000 | 00892cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 0000036507 | ||
| 003 | 0001 | ||
| 008 | 000809s2000 at#a b 001 0 eng | ||
| 020 | _a1865082317 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 | _221 |
| 084 |
_a659.1019 _bSUT-A |
||
| 100 | 1 | _aSutherland, Max | |
| 245 | 1 | 0 |
_aAdvertising and the mind of the consumer _h[Book] : _bwhat works, what doesn't, and why / _cMax Sutherland and Alice K. Sylvester. |
| 250 | _a2nd ed. | ||
| 260 |
_aSt. Leonards, NSW : _bAllen & Unwin, _c2000. |
||
| 300 |
_axv, 326 p. : _bill. ; _c23 cm. |
||
| 365 |
_a01 _b2,721.79 |
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| 500 | _a"New revised international edition"--Cover. | ||
| 521 | _aAll. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aSylvester, Alice K. | |
| 852 |
_p29618 _90.00 _dBooks |
||
| 999 |
_c155386 _d155386 |
||