000			01900dam a2200337Ia 4500
001			0000064017
003			0001
008			140430r20092006maua 000 0 eng d
020			_a9781592532575
020			_a1592532578
020			_a1592535577 (pbk.)
020			_a9781592535576 (pbk.)
040			_aBTCTA _cBTCTA _dYDXCP _dJBU _dZVT _dDEBBG _dKSU _dUtOrBLW
082	0	4	_a741.6068 8
084			_a741.60688 _bVIS-D
090			_aNC1001.6 _b.V57 2009
100	1		_aVisocky O'Grady, Jennifer.
245	1	2	_aA Designer's research manual _h[Book] : _bsucceed in design by knowing your clients and what they really need / _cJenn + Ken Visocky O'Grady.
250			_a[1st paperback ed.].
260			_aBeverly, MA : _bRockport Pub, _c2009, c2006.
300			_a192 p. : _bill. (chiefly col.) ; _c26 cm.
440		0	_aDesign field guides
490	1		_aDesign field guides.
504			_aIncludes bibliographical references (p. 191) and index.
520			_aDoing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
650		0	_aCommercial art _zUnited States _xMarketing.
650		0	_aGraphic arts _zUnited States _xMarketing.
700	1		_aVisocky O'Grady, Kenneth.
830		0	_aDesign field guides.
852			_p47726 _92562.00 _vMulti-Line Books Lahore CUI Lahore _dBooks
999			_c15533 _d15533