000			01170cam a22003134a 4500
001			0000036978
003			0001
008			031230s2005 nyua 000 0 eng
020			_a0071111778 (international : alk. paper)
020			_a0072864877 (alk. paper)
040			_aDLC _cDLC _dUtOrBLW _dUtOrBLW
042			_apcc
082	0	0	_a658.8 342 _222
084			_a658.8 342 _bPET-C
100	1		_aPeter, J. Paul.
245	1	0	_aConsumer behavior and marketing strategy _h[Book] : _bJ. Paul Peter, Jerry C. Olson
250			_a7th ed.
260			_aNew York : _bMcGraw-Hill, _cc2005.
300			_axxv, 578 p. : _bill. ; _c27 cm.
365			_a01 _b9,255.36
490	1		_aMcGraw-Hill/Irwin series in marketing.
500			_aVarious multi-media instructional materials are available to supplement the text.
521			_aAll.
650		0	_aConsumer behavior.
650		0	_aMarketing.
700	1		_aOlson, Jerry C. _q(Jerry Corrie), _d1944-
852			_p26709 _90.00 _dBooks
852			_p27717 _99255.36 _vNew Public Books Pvt. Ltd. _dBooks
999			_c154524 _d154524