| 000 | 01051pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 0000054632 | ||
| 003 | 0001 | ||
| 008 | 980323s1998 maua b 001 0 eng | ||
| 020 | _a007228840X | ||
| 020 | _a0072281480 (CD-ROM) | ||
| 020 | _a0071158332 | ||
| 040 |
_aDLC _cDLC _dC#P |
||
| 082 | _a658.8 | ||
| 084 |
_a658.8 _bPER-B |
||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing _h[Book] : _ba global-managerial approach/ / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxiv, 791, 31 p. : _bill. ; _c29 cm. + _e1 computer laser optical disc (4 3/4 in.). |
||
| 440 | 0 | _aIrwin/McGraw-Hill series in marketing. | |
| 500 | _aInclude index. | ||
| 521 | _aAll. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
||
| 852 |
_p16082 _90.00 _dBooks |
||
| 852 |
_p9453 _90.00 _dBooks |
||
| 999 |
_c154344 _d154344 |
||