| 000 | 01050nam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 0000036649 | ||
| 003 | 0001 | ||
| 008 | 030212s2002 enka b 001 0 eng d | ||
| 020 | _a0750648384 | ||
| 040 |
_aGAS _cGAS _dJCU |
||
| 082 | _a658.848 | ||
| 084 |
_a658.848 _bAHM-I |
||
| 100 | 1 | _aAhmed, Pervaiz K. | |
| 245 | 1 | 0 |
_aInternal marketing _h[Book] : _btools and concepts for customer-focused management / _cPervaiz K. Ahmed and Mohammed Rafiq. |
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c2002. |
||
| 300 |
_ax, 299 p. : _bill. ; _c24 cm. |
||
| 500 | _aPublished in association with The Chartered Institute of Marketing. | ||
| 521 | _aAll. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 | _aOrganizational effectiveness. | |
| 650 | 0 |
_aOrganizational effectiveness _vCase studies. |
|
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 | _aCustomer relations. | |
| 700 | 1 | _aRafiq, Mohammed. | |
| 852 |
_p9555 _90.00 _dBooks |
||
| 999 |
_c153241 _d153241 |
||