000 00772pam a2200229 a 4500
001 0000036919
003 0001
008 930412s1994 ilua b 001 0 eng
020 _a0256122784
040 _aDLC
_cDLC
082 0 0 _a658.8 342
_220
084 _a658.8 342
_bPET-U
100 1 _aPeter, J. Paul.
245 1 0 _aUnderstanding consumer behavior
_h[Book] /
_cJ. Paul Peter, Jerry C. Olson.
260 _aBurr Ridge, Ill. :
_bIrwin,
_c1994.
300 _axv, 485 p. :
_bcol. ill. ;
_c26 cm.
440 4 _aThe Irwin series in marketing.
521 _aAll.
650 0 _aConsumer behavior
_zUnited States
_xCase studies.
700 1 _aOlson, Jerry C.
_q(Jerry Corrie),
_d1944-
852 _p8004
_90.00
_dBooks
999 _c152547
_d152547