| 000 | 00896cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 0000037562 | ||
| 003 | 0001 | ||
| 008 | 020514s2003 maua b 001 0 eng | ||
| 015 | _aGBA2-V4314 | ||
| 020 | _a157851522X (alk. paper) | ||
| 040 |
_aDLC _cDLC _dUKM _dC#P |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 27 _221 |
| 084 |
_a658.8 27 _bRIC-M |
||
| 100 | 1 | _aRicci, Ron. | |
| 245 | 1 | 0 |
_aMomentum _h[Book] : _bhow companies become unstoppable market forces / _cRon Ricci, John Volkmann. |
| 260 |
_aBoston : _bHarvard Business School Press, c2003. |
||
| 300 |
_axi, 206 p. : _bill. ; _c22 cm. |
||
| 521 | _aAll. | ||
| 650 | 0 |
_aMarketing _xTechnological innovations. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aVolkmann, John. | |
| 852 |
_p19009 _90.00 _dBooks |
||
| 999 |
_c152542 _d152542 |
||