000 00704cam a22002294a 4500
001 0000066253
003 0001
008 150311s2006 enk b 001 0 eng
020 _a0749439270
082 0 0 _a658.8
084 _a658.8
_bHAI-B
100 1 _aHaig, Matt.
245 1 0 _aBrand failures :
_bthe truth about the 100 biggest branding mistakes of all time /
_cMatt Haig.
260 _aIndia :
_bKogan Page,
_c2006.
300 _axii, 260 p.
365 _a01
_b435.42
521 _aAll.
650 0 _aBranding (Marketing)
650 0 _aBrand loyalty.
650 0 _aBrand choice.
852 _p25304
_9435.42
_vSaeed Book Bank
_dBooks
999 _c148817
_d148817