| 000 | 00816cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 0000036502 | ||
| 003 | 0001 | ||
| 008 | 940426s1995 nyua b 001 0 eng | ||
| 015 | _aGB96-30705 | ||
| 020 | _a007006847X (alk. paper) | ||
| 020 | _a0071138528 (International ed.) | ||
| 035 | _a.b5447761x | ||
| 040 |
_aDLC _cDLC _dUKM _dMLX _dWaOLN |
||
| 082 | 0 | 0 |
_a659.1 _220 |
| 084 |
_a659.1 _bADV |
||
| 245 | 0 | 0 |
_aAdvertising excellence _h[Book] / _cCourtland L. Bově ... [et al.]. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1995. |
||
| 300 |
_a1 v. (various pagings) ; : _bill. (some col.) ; _c29 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing. | |
| 521 | _aAll. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBově, Courtland L. | |
| 852 |
_p7984 _90.00 _dBooks |
||
| 999 |
_c147847 _d147847 |
||