| 000 | 00989cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | 0000042046 | ||
| 003 | 0001 | ||
| 008 | 030828s2004 maua b 001 0 eng | ||
| 020 | _a1591391474 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a338.767 _222 |
| 084 |
_a338.767 _bDYE-R |
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| 100 | 1 | _aDyer, Davis. | |
| 245 | 1 | 0 |
_aRising tide _h[Book] : _blessons from 165 years of brand building at Procter & Gamble / _cDavis Dyer, Frederick Dalzell, Rowena Olegario. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2004. |
||
| 300 |
_ax, 467 p. : _bill. (some col.) ; _c25 cm. |
||
| 521 | _aAll. | ||
| 650 | 0 |
_aBrand name products _zUnited States _vCase studies. |
|
| 650 | 0 |
_aProduct management _zUnited States _vCase studies. |
|
| 650 | 0 |
_aSoap trade _zUnited States _xHistory. |
|
| 700 | 1 | _aDalzell, Frederick. | |
| 700 | 1 | _aOlegario, Rowena. | |
| 852 |
_p17110 _9395.00 _vAlvi Book Bank _dBooks |
||
| 999 |
_c147171 _d147171 |
||