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Results of search for 'su:"Strategic Brand Management : building, measuring and managing brand equity"'
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Keller, Kevin Lane
Keller, Kevin. Lane
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COMSATS University Wah Campus
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Strategic Brand Mana...
Strategic Brand Mana...
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1.
Strategic Brand Management
[Book]
Building, Measuring, and Managing Brand Equity.
by
Keller, Kevin Lane
Edition:
3rd
Material type:
Text
Publication details:
New Delhi
Pearson
2011
Availability:
Items available for loan:
COMSATS University Wah Campus
(4)
Call number:
658.8343 KEL, ..
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2.
Strategic Brand Management
[Book]
building, measuring and managing brand equity.
by
Keller, Kevin. Lane
Edition:
2nd
Material type:
Text
Publication details:
Prentice Hall
Availability:
Items available for loan:
COMSATS University Wah Campus
(1)
Call number:
658.4 KEL
.
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