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1.
Strategic marketing problems [Book] : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.802 KER-S.

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2.
Strategic marketing problems [Book] cases and comments Roger A. Kerin. by
Edition: 12th Ed.
Material type: Text Text
Publication details: Pearson Education Learning India
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.8 KER.

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