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Big data Book : understanding how data powers big business / Bill Schmarzo.

By: Material type: TextTextDescription: xxiii, 216 pages : illustrations ; 24 cmISBN:
  • 9781118739570 (paperback)
  • 1118739574 (paperback)
Subject(s): DDC classification:
  • 658.4038
Other classification:
  • 658.4038
Summary: everage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.4038 SCH-B 61868 (Browse shelf(Opens below)) Available 10001000061868
Books Books Junaid Zaidi Library, COMSATS University Islamabad Ground Floor 004.36 BRO-W 60445 (Browse shelf(Opens below)) Available 10001000060445
Total holds: 0

Includes index

everage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete.

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