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1.
The philosophy of branding [Book] : great philosophers think brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 27 01 BRA-P.

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2.
Brand sense [Book] : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler. by
Edition: 1st South Asian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page India, c2005
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.827 LIN-B.

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