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1.
Kellogg on advertising & media [Book] : the Kellogg School of Management / edited by Bobby J. Calder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (5)Call number: 659.111 KEL, ...

2.
Kellogg on advertising and media [Book] Bobby J. Calder. by
Material type: Text Text
Publication details: John Wiley & Sons, Inc. USA
Availability: Items available for loan: COMSATS University Abbottabad Campus (3)Call number: 659.111 CAL, ...

3.
Advertising media planning [Book] / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : McGraw-Hill, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.111 SIS-A.

4.
Advertising and integrated brand promotion [Book] / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (4)Call number: 659.1 OGU-A, ...

5.
Advertising and integrated brand promotion [Book] / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 OGU-A.

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