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1.
Strategic brand management [Book] : creating and sustaining brand equity long term / Jean-Nol︠ Kapferer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Dover, NH, USA: : Kogan Page, 1997
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.827 KAP-S, ...

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2.
Plastic and electronic money [Book] : new payment systems and their implications / Patrick Frazer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge [Cambridgeshire] ; Dover, NH : Woodhead-Faulkner, 1985
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 332.1028 FRA-P.

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3.
Mind to mind marketing [Book] : communicating with 21st-century customers / Harry Alder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, UK ; Dover, NH : Kogan Page, 2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 ALD-M.

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