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1.
Strategic marketing [Book] / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.802 CRA-S, ...

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2.
Strategic marketing [Book] / David W. Cravens, Nigel F. Piercy. by Series:
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.4012 CRA-S.

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