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1.
Essentials of marketing [Book] : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 PER-E. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 658.8 PER-E BK13896.

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2.
Basic marketing [Book] : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Ltd., c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 PER-B. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 658.8 PER-B BK8777.

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