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1.
Principles of advertising & IMC [Book] / Tom Duncan. by Series:
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (7)Call number: 658.8 27 DUN-P, ... Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

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2.
Principles of advertising & IMC [Book] / Tom Duncan. by Series:
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Tata McGraw Hil, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8 27 DUN-P, ...

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3.
IMC [Book] : using advertising and promotion to build brands / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.827 DUN-I.

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