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1.
Global Marketing Management: A European Perspective Warren J. Keegan. by Series: Prentice Hall series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999
Availability: Items available for loan: COMSATS University Wah Campus (1)Call number: 658.8 KEE 24398.

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2.
Global marketing management / [Book] Warren J. Keegan. by Series: Prentice Hall series in marketing
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.848 KEE-G, ...

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