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1.
International marketing [Book] / Philip R. Cateora. by Series: Irwin series in marketing
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.848 CAT-I.

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2.
Contemporary advertising / [Book] William F. Arens with the editorial collaboration of Jack J. Whidden. by Series: The Irwin series in marketing
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 ARE-C.

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