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1.
Marketing management : [Book] knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed., International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 PET-M.

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2.
Consumer behavior and marketing strategy [Book] : J. Paul Peter, Jerry C. Olson by Series:
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2005
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8 342 PET-C, ...

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