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Advertising and promotion [Book] : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 659.1 BEL-A, ... Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

2.
Advertising and promotion [Book] : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 659.1 BEL-A, ...

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