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1.
Strategic Brand Management [Book] creating and sustaining brand equity long term. by
Edition: 2
Material type: Text Text
Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 658.827.

2.
Protecting the Brand [Book] a concise guide to promoting, maintaining, and protecting a company,s most valueable assett. by
Material type: Text Text
Publication details: New Delhi VIVA Books 2005
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 658.827.

3.
The Origin of Brands [Book]. by
Material type: Text Text
Publication details: New York Harper Collins Publishers 2005
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 658.827.

4.
Integrated Branding [Book] becoming brand driven through company wide action. by
Material type: Text Text
Publication details: New delhi Kogan Page 2005
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 658.827.

5.
Fashion Brands [Book] Branding Style from Armani to zara. by
Material type: Text Text
Publication details: New delhi Kogan Page 2006
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 658.827.

6.
Branding [Book] a practical guide to planning your strategy. by
Edition: 2
Material type: Text Text
Publication details: New Delhi Kogan Page 2004
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 658.827.

7.
Brand Sense [Book] how to build powerful brands through touch, taste, smell, sight and sound. by
Material type: Text Text
Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 658.827.

8.
Brand s and Branding [Book] the economist. by
Material type: Text Text
Publication details: London Profile Books 2006
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 658.827.

9.
Brand new brand thinking [Book] brought to life by 11 experts who do. by
Material type: Text Text
Publication details: New Delhi Kogan Page 2004
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 658.827.

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