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1.
The ultimate marketing plan [Book] : find your hook, communicate your message, mark your mark / Dan S. Kennedy. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Avon, Mass. : Adams Business, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.802 KEN-U.

2.
The ultimate marketing plan [Book] : find your hook, communicate your message, mark your mark / Dan S. Kennedy. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Avon, Mass. : Adams Business, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.802 KEN-U.

3.
Successful direct marketing methods [Book] Bob Stone. by
Material type: Text Text
Publication details: Tata McGraw-Hill Publishing Company Ltd. New Delhi
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.84 STO.

4.
Successful Direct Marketing Methods by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
0
Availability: Items available for loan: COMSATS University Lahore Campus (1)Call number: 658.84 STO-S.

5.
Sales letters that sizzle [Book] : all the hooks, lines and sinkers you'll ever need to close sales / Herschell Gordon Lewis. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Lincolnwood, Ill. ; [Great Britain] : NTC Business Books, c1999
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.81 LEW-S.

6.
Promotion management and marketing communications [Book] / Terence A. Shimp. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : The Dryden Press, c1990
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.82 SHI-P.

7.
Principles of direct and database marketing [Book] / Alan Tapp. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.84 TAP-P.

8.
Poor richard's guide to e-commerce [Book] : geek-free, commonsense advice for doing business on the internet / Peter Kent, Tara Calishain and Chris Pirillo. by
Material type: Text Text; Literary form: Not fiction
Publication details: Lakewood : Top Floor, 2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.84 KEN-P.

9.
Introduction to e-business [Book] / Rayport, Jaworski,----[et al].
Edition: rev.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw Hill, 2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.872 INT, ...

10.
Integrated marketing communications [Book] / Hans Ouwersloot and Tom Duncan. by
Edition: European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : New York : McGraw-Hill Education (UK) Ltd. ; imprint of The McGraw-Hill Co., c2008
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.802 OUW-I.

11.
The handbook of field marketing [Book] a complete guide to understanding and outsourcing face-to-face direct marketing Alison Williams. by
Material type: Text Text
Publication details: Kogan Page India
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.872 WIL.

12.
Financial services marketing. [Book] : a reader / Edited by Arthur Meidan, Barbara Lewis & Luiz Moutinho. by
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: London : The dryden press, c1997
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 332.1068 FIN.

13.
Exploring direct marketing [Book] / Lisa O'Malley, Maurice Patterson, Martin Evans. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : International Thomson Business Press, 1999
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 4 OMA-E.

14.
Entrepreneur magazine's ultimate guide to direct marketing [Book] : how to deliver the right message to the right target for the best result / Al Lautenslager. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irvine, CA : Entrepreneur Press, 2005
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 72 LAU-E.

15.
E-commerce [Book] / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.84 RAY-E.

16.
Direct marketing [Book] / Mike Power, Bob Balderstone and Stan Gyles. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : The McGraw Hill Companies, 2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.84 POW-D.

17.
Direct Marketing [Book]. by
Material type: Text Text
Publication details: Sydney McGraw Hill 2007
Availability: Items available for loan: COMSATS University Wah Campus (1)Call number: 658.84 POW.

18.
Commonsense direct & digital marketing [Book] / Drayton Bird. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Philadelphia : Kogan page india, 2007
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.872 BIR-C.

19.
Advertising, promotion & supplemental aspects of integrated marketing communications [Book] / Terence A. Shimp. by Series:
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.8 2 SHI-A, ...

20.
Advertising, promotion, and other aspects of integrated marketing communications / [Book] / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2007
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.82 SHI-A.

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