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1.
Marketing management [Book] / Geoff Lancaster, Lester Massingham. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1993
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 LAN-M.

2.
Marketing management [Book] / Geoff Lancaster, Lester Massingham. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : McGraw-Hill, 1998
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 LAN-M.

3.
Essentials of marketing [Book] : text and cases / Geoffrey Lancaster, Lester Massingham. by
Material type: Text Text
Publication details: London : McGraw-Hill, c1988
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 LAN-E.

4.
Essentials of marketing [Book] : text and cases / Geoffrey Lancaster, Lester Massingham. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : McGraw-Hill, c1993
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8 LAN-E, ...

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