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1.
Strategic marketing problems [Book] cases and comments Roger A. Kerin. by
Edition: 12th Ed.
Material type: Text Text
Publication details: Pearson Education Learning India
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.8 KER.

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2.
The cultural dimension of international business [Book] Gary P. Ferraro. by
Edition: 5th Ed.
Material type: Text Text
Publication details: Pearson Education Learning India
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.049 FER.

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