Amazon cover image
Image from Amazon.com

Contemporary advertising / [Book] William F. Arens with the editorial collaboration of Jack J. Whidden.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: Sixth editionDescription: 501 pages plus R 1-33, A 1-5, B 1-3, C 1-7, D 1-7, E 1-2, G 1-18, N 1-15, CA 1-7 and I 1-14 pages : illustrations, (some colors), color map ; 29 cmISBN:
  • 0256182574 (hardback)
  • 9780256182576 (hardback)
Subject(s): DDC classification:
  • 659.1 20
Other classification:
  • 659.1
Summary: This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 ARE-C (Browse shelf(Opens below)) Available 57231
Total holds: 0

Includes four pages of color tranparencies.

This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.

All

There are no comments on this title.

to post a comment.