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1.
Marketing [Book] : concepts and strategies / Sally Dibb ... [et al.]. by
Edition: 4rd European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : Houghton Mifflin, c1997
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8 MAR, ...

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2.
The market segmentation workbook [Book] : target marketing for marketing managers / Sally Dibb and Lyndon Simkin. by Series: The Marketing workbooks
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1996
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 35 DIB-M.

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