MicroFranchising [Book] : creating wealth at the bottom of the pyramid / edited by J. Fairbourne, S.W. Gibson and W.G. Dyer.

Contributor(s):

Material type: Text

TextPublication details: Cheltenham : Edward Elgar, [2008?].Description: 254 p. ; 24 cmISBN:

9781848440531 (pbk.) :
1848440537 (pbk.) :

Subject(s):

DDC classification:

381.13 22

Other classification:

381.13

Summary: This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. This book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising. This book is a must read for business scholars and economists, practitioners and lenders, members of NGOs dedicated to poverty alleviation and anyone else who is interested in learning about an innovative, business focused tool to alleviate poverty.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	381.13 MIC (Browse shelf(Opens below))	Available		49944
Books	Junaid Zaidi Library, COMSATS University Islamabad Ground Floor	551.6 BLO-C (Browse shelf(Opens below))	Available		54115

Total holds: 0

Originally published: 2007.

This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. This book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising. This book is a must read for business scholars and economists, practitioners and lenders, members of NGOs dedicated to poverty alleviation and anyone else who is interested in learning about an innovative, business focused tool to alleviate poverty.

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