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Blue ocean shift [Book] : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renee Mauborgne

By: Contributor(s): Material type: TextTextDescription: xi, 322 pages : 24 cmISBN:
  • 9781509832163 (hardback)
  • 9781509832200 (ebook)
Subject(s): DDC classification:
  • 658.802 23
Other classification:
  • 658.802
Summary: Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. Blue Ocean Shiftyour own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.802 KIM-B (Browse shelf(Opens below)) Available 10001000060046
Total holds: 0

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. Blue Ocean Shiftyour own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future

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