Marketing today's academic library [Book] : a bold new approach to communicating with students / Brian Mathews.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0838909841 (alk. paper)
- 9780838909843 (alk. paper)
- 021.7 22
- 021.7
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
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Junaid Zaidi Library, COMSATS University Islamabad | 021.7 MAT-M (Browse shelf(Opens below)) | Available | 43568 |
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
All.
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