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Marketing today's academic library [Book] : a bold new approach to communicating with students / Brian Mathews.

By: Material type: TextTextPublication details: Chicago : American Library Association, 2009.Description: xv, 171 p. : ill. ; 23 cmISBN:
  • 0838909841 (alk. paper)
  • 9780838909843 (alk. paper)
Subject(s): DDC classification:
  • 021.7 22
Other classification:
  • 021.7
Contents:
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 021.7 MAT-M (Browse shelf(Opens below)) Available 43568
Total holds: 0

Includes bibliographical references and index.

Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.

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