Does Brand-related Communication on Social Networking Sites(SNS) Augment Online Purchase Intention? An Explanation through Dual Mediation Process

By: Contributor(s): Publication details: Wah Cantt CUI Wah Marketing Department 2023Description: Pages 83 12cmSubject(s): DDC classification:
  • Thesis 2021-23 53824
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Thesis/Dessertations/Reports Thesis/Dessertations/Reports COMSATS University Wah Campus Thesis 2021-23 (Browse shelf(Opens below)) 53824 Not for loan 10004TP0053824
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