MARKSTRAT3 [Book] : the strategic marketing simulation / Jean-Claude Larréché, Hubert Gatignon.
Material type: TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Description: xiii, 210 pages : illustrations ; 27 cm. + 2 computer disks (3 1/2 inch)ISBN:- 0538880899 (paperback)
- 9780538880893 (paperback)
- 053887743X (disk 1)
- 0538877448 (disk 2)
- 658.802 21
- 658.802
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad | 658.802 LAR-M (Browse shelf(Opens below)) | Checked out | 05/31/2020 | 59252 |
Total holds: 0
Version 3 of the MARKSTRAT simulation software.
Includes index.
All.
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