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Public relations cases / [Book] Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Wadsworth/Cengage Learning, c2013.Edition: Ninth editionDescription: xxi, 425 pages : illustrations ; 23 cmISBN:
  • 9781111344429 (paperback)
  • 1111344426 (pbk.)
Subject(s): DDC classification:
  • 659.2
Other classification:
  • 659.2
Summary: Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.2 HAY-P (Browse shelf(Opens below)) Available 58135
Total holds: 0

Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010.

Jerry A. Hendrix appears as the first named author in the earlier eds.

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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