Writing and producing for television and film / [Book] / Esta de Fossard, John Riber.

By:

De Fossard, Esta [author.]

Contributor(s):

Riber, John [author.]

Material type: Text

TextSeries: Communication for behavior change ; 2Edition: Second editionDescription: viii, 234 pages : illustrations ; 24 cmISBN:

9789351501688 (paperback)
935150168X

Subject(s):

DDC classification:

791.430232 23

Other classification:

791.430232

Summary: Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is aimed at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad	791.430232 DEF-W (Browse shelf(Opens below))	Available		54395

Total holds: 0

Includes index.

Appendices: pages [205]-230.

Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is aimed at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book.

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