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Business-to-business market research [Book] / Martin P. Block, Tamara S. Block.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Texere, 2005.Edition: 2nd edDescription: x, 277 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780324222302
  • 0324222300
Subject(s): DDC classification:
  • 658.804 22
Other classification:
  • 658.804
Summary: Marketing research is vital - especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research - topics that aren't covered anywhere else! In addition, an accompanying CD enables users to apply the tips and techniques to live data.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.804 BLO-B (Browse shelf(Opens below)) Available 45439
Visual Materials/CDs/DVDs Visual Materials/CDs/DVDs Junaid Zaidi Library, COMSATS University Islamabad Ground Floor Electronic & Digital Collection 658.804 BLO-B BK45439 (Browse shelf(Opens below)) Not for loan An accompanying material with the book having Accession Number 45439. BK0045439
Total holds: 0

This book has one CD-ROM (4 3/4 in.) as an accompanying material. And further information is available as an additional item with barcode BK0045439.

Marketing research is vital - especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research - topics that aren't covered anywhere else! In addition, an accompanying CD enables users to apply the tips and techniques to live data.

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