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1.
Value-based marketing [Book] marketing strategies for corporate growth and shareholder value Peter Doyle. by
Material type: Text Text
Publication details: John Wiley & Sons England
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.8 DOY.

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2.
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Textbook of marketing management [Book] N. C. Jain. by
Material type: Text Text
Publication details: National Book Foundation Islamabad
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.848 JAI.

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3.
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Textbook of marketing management [Book] N. C. Jain. by
Material type: Text Text
Publication details: National Book Foundation Islamabad
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.848 JAI.

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4.
Strategic marketing planing and control [Book] Graeme Drummond. by
Edition: 3rd Ed.
Material type: Text Text
Publication details: Butterworth-Hainemann USA
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.802 DRU.

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5.
Strategic marketing management [Book] planning, implementation and control Richard M. S. Wilson. by
Edition: 2nd Ed.
Material type: Text Text
Publication details: Viva Books Pvt. Ltd New Delhi
Availability: Items available for loan: COMSATS University Abbottabad Campus (6)Call number: 658.802 WIL, ...

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6.
strategic marketing [Book] text and cases S. Shajahan. by
Material type: Text Text
Publication details: Viva Books Private Limited New Delhi
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.802 SHA.

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7.
Strategic market management [Book] David A Aaker. by
Edition: 6th Ed.
Material type: Text Text
Publication details: John Wiley and Sons LPE
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.8 AAK.

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8.
Strategic market management [Book] David A. Aaker. by
Edition: 6th Ed.
Material type: Text Text
Publication details: John Wiley & Sons India
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.8101 AAK.

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9.
Strategic market management [Book] global perspectives David A. Aaker. by
Edition: 1st Ed.
Material type: Text Text
Publication details: John Wiley & Sons Publishing India
Availability: Items available for loan: COMSATS University Abbottabad Campus (10)Call number: 658.802 AAK, ...

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10.
Services marketing Book : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: COMSATS University Wah Campus (1)Call number: 658.8 WIR 24241.

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11.
Services marketing [Book] people, technology, strategy Jochen Wirts. by
Edition: 8th Ed.
Material type: Text Text
Publication details: Pearson Education India
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.8 WIR.

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12.
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Retail marketing management [Book] David Gilbert. by
Material type: Text Text
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.87 GIL.

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13.
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Retail marketing management [Book] David Gilbert. by
Material type: Text Text
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.87 GIL.

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14.
Retail marketing management [Book] David Gilbert. by
Material type: Text Text
Publication details: Pearson Education Singapore
Availability: Items available for loan: COMSATS University Abbottabad Campus (2)Call number: 658.87 Gil, ...

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15.
Principles of Marketing [Book] by
Edition: First Edition
Material type: Text Text; Literary form: Not fiction
Availability: Items available for loan: COMSATS University Wah Campus (1)Call number: 658.8009 GUP 23176.

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16.
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Principles of global marketing [Book] Warren J. Keegan. by
Material type: Text Text
Publication details: Prentice-Hall New Jersey
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.848 KEE.

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17.
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A preface to marketing management [Book] J. Paul Peter. by
Material type: Text Text
Publication details: Irwin Chicago
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.8 PET.

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18.
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The official CIM coursebook [Book] marketing planning 2005.--2006 Karen Beamish. by
Material type: Text Text
Publication details: Elsevier Butterworht-Heinemann USA
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.802 BEA.

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19.
Marketing strategy Book : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: COMSATS University Wah Campus (2)Call number: 658.802 PAL 24260, ...

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20.
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Marketing strategy [Book] O. C. Ferrell. by
Edition: 2nd Ed.
Material type: Text Text
Publication details: Harcourt Livingstone New York
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.8 FER.

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