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1.
Users' adoption of m-payments extending unified theory of acceptance and use of technology2 with perceived value / Tayyba Fatima. [Thesis or Dissertation] by
Material type: Text Text
Language: English
Publication details: Islamabad : COMSATS University Islamabad, 2019
Dissertation note: A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences (Marketing).External Examiner: Muhammad Kaleem, Dr. AP, Kohat University of Science and Technology, Kohat. COMSATS University Islamabad
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: T 658 FAT-U 10489. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: T 658 FAT-U 10489.

2.
TECHNOLOGICAL LACK, CUSTOMER SATISFACTION, AND MARKETING ISSUES FACED BY PTCL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: COMSATS University Islamabad, Lahore Campus Library Information Services, CUI Lahore 2024
Dissertation note: To fullfill the requirement of the degree MS 2023 Management Sciences COMSATS University Islamabad, Lahore campus FA21-RBA-022
Availability: Items available for reference: COMSATS University Lahore Campus: Not for loan (1)Call number: 658.049.

3.
Mitigating brand transgressions to analyze resumption tendencies of e-ride hailing service users / Tanzila Firdaus. [Thesis or Dissertation] by
Material type: Text Text
Language: English
Publication details: Islamabad : COMSATS University Islamabad, 2020
Dissertation note: A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Marketing.External Examiner: Kashif Ur Rehman, Dr. Prof, City University of Sciences and Information Technology, Peshawar. COMSATS University Islamabad
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: T 658 FIR-M 11251.

4.
Microeconomics [Book] / Robert S. Pindyck, Daniel L. Rubinfeld and Prem L. Mehta. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education in South Asia, c2009
Availability: Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

5.
Market microstructure of bid-ask spread & global financial crisis in Pakistan / Talha Sheikh. [Thesis or Dissertation] by
Material type: Text Text
Language: English
Publication details: Islamabad : COMSATS University Islamabad, 2020
Dissertation note: A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MBA in Management Sciences.External Examiner: Syed Tahir Hijazi, Dr. Prof, Management Sciences, My University Main Campus, Islamabad. COMSATS University Islamabad
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: T 658 SHE-M 11171.

6.
Impact of customer experience to create customer satisfaction and word of mouth analysis of female apparel brands in Rawalpindi and Islamabad / Muhammad Umer Farooq. [Thesis or Dissertation] by
Material type: Text Text
Language: English
Publication details: Islamabad : COMSATS University Islamabad, 2020
Dissertation note: A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MBA in (Marketing).External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat. COMSATS University Islamabad
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: T 658 FAR-I 11184.

7.
Consumer behaviour / [Book] Wayne D Hoyer; Deborah J MacInnis, Rik Pieters, Eugene Chan, Gavin Northey by
Edition: First edition/Asia-Pacific edition.
Material type: Text Text; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8342 HOY-C, ...

8.
Business statistics in practice [Book] / Bruce L. Bowerman, Richard T. O'Connell, Michael L. Hand. by Series: The McGraw-Hill/Irwin series: operations and decision sciences
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 519.502465 BOW-B. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 519.502465 BOW-B BK45438.

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