Crawford, Merle 1924-

New products management [Book] / Merle Crawford, Anthony Di Benedetto. - 7th ed. - Boston : McGraw-Hill, c2003. - xx, 567 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in finance, insurance and real estate .

Includes bibliographical references and index.

All.

9780072471632 0072471638


New products--Management.
New product development--management.

658.575