New products management [Book] /
Merle Crawford, Anthony Di Benedetto.
- 7th ed.
- Boston : McGraw-Hill, c2003.
- xx, 567 p. : ill. ; 24 cm.
- The Irwin/McGraw-Hill series in finance, insurance and real estate .
Includes bibliographical references and index.
All.
9780072471632 0072471638
New products--Management. New product development--management.