Johansson, Johny K. Global marketing foreign entry, local marketing & global management / [Book] : Johny K. Johansson. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2000. - xx, 604 p. : ill. ; 28 cm. - The Irwin/McGraw-Hill series in marketing. . Hbk. Index includes All. ISBN: 0073658634 Subjects--Topical Terms: Export marketing.Export marketing--Management. Dewey Class. No.: 658.8